IDEA
Press Release - IDEA
And NASM Create Alliance To Give Fitness Professionals Greater Educational
Opportunities
 Back to 2003 Press Releases
San
Diego – As a way to provide higher levels of service and support
to professionals within the fitness industry, IDEA Health & Fitness
Association and the National Academy of Sports Medicine (NASM) have
announced plans to have their July 2004 annual conventions run concurrently
at the San Diego Convention Center in San Diego.
The annual
IDEA World Fitness convention is the world’s leading educational event
for health and fitness professionals and it attracts over 4,000 participants
from more than 70 countries. In 2004, the NASM International Conference
will provide an extremely advanced educational event for fitness, sports
performance and sports medicine professionals and will feature new research
findings and an advanced educational curriculum.
“Creating
a positive industry revolution and truly ‘inspiring the world to fitness’
will only happen if powerful industry partners align in cooperative
efforts to ‘raise the bar’ and deliver high quality education. In 2004,
NASM and IDEA will create an educational experience unlike anything
ever offered before – an event bringing together fitness, performance
and sports medicine professionals from all over the world,” says Mike
Clark, President of NASM.
“As they
work to Inspire the World to Fitness™, fitness professionals are well
positioned to assist the growing numbers of sedentary and overweight
people establish and maintain realistic health and fitness goals. At
the same time, consumers need to be confident that their trainer or
instructor has enough qualifications and experience to take on this
important responsibility. This makes it imperative that organizations
such as NASM and IDEA work together to produce outstanding educational
conferences that meet the needs of a wide range of fitness professionals,”
says Peter Davis, the CEO of IDEA Health & Fitness Association.
The annual
IDEA World Fitness convention is an educational event designed for health
and fitness professionals such as personal fitness trainers, group exercise
instructors, fitness facility managers and owners, conditioning coaches
and athletic trainers. IDEA has been producing fitness conventions for
the past 20 years. The NASM International Conference encompasses advanced
fitness programming sports performance methodology and sports medicine
concepts. This event bridges the gap in wellness by bringing fitness,
performance and sport medicine professionals together for an interactive
learning experience. The 2003 NASM conference had close to 500 attendees
from around the world.
“NASM
believes in forming alliances with organizations that have a high degree
of credibility and a proven track record of success. IDEA is the leader
in producing fitness industry educational events and our new partnership
gives us access to a broader demographic, more exhibitors and takes our
international conference to a whole new level,” NASM’s Clark adds.
The National
Academy of Sports Medicine (NASM) is the industry's premier provider of
continuing education and certification for fitness, sports-performance
and sports medicine professionals worldwide. Since its inception in 1987,
NASM has received international acclaim for its cutting-edge concepts
and state-of-the-art programs and products. Today NASM serves more than
20,000 members in 15 countries. In addition to its leading fitness-certification
program (NASM-CPT), NASM now offers advanced credentials and more than
20 continuing-education courses in a variety of disciplines. For more
information, visit the NASM website at: www.nasm.org.
IDEA Health
& Fitness Association is the world's leading membership organization
of health and fitness professionals with more than 19,000 members in over
80 countries. Since 1982, IDEA has provided health and fitness professionals
with pertinent information, educational opportunities, career development
programs and industry leadership while helping them enhance the quality
of life worldwide through safe, effective fitness and healthy lifestyle
programs. For more information on IDEA events, publications, educational
products, member services or other activities, visit the IDEA website
at: www.IDEAfit.com.
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