Record Attendance Expected at the 2012 IDEA World Fitness Convention™

Record Attendance Expected at the 2012 IDEA World Fitness Convention™

IDEA celebrates 30 years of leadership with
over 6,000 fitness professionals in San Diego

San Diego – June 19, 2012 – In just two weeks, the 2012 IDEA World Fitness Convention will welcome thousands of the health and fitness industry’s elite professionals, leaders and educators to the San Diego Convention Center, July 5-8, to participate in the largest fitness convention in the world.

IDEA Health & Fitness Association is expecting record attendance at this annual event that attracts over 6,000 attendees and exhibitors from more than 50 countries. IDEA, the guiding force in the health, wellness and fitness industry since 1982, is celebrating its 30th anniversary. In celebration of the anniversary, the 2012 IDEA World Fitness Convention will offer many special and unique activities. Key highlights include:

• Be-Fueled Nutrition Pavilion: over 40 booths representing the latest in the food and nutrition revolution, featuring educational workshops, food samplings and live cooking demonstrations debuting the newest brands and products.

• IDEA Showcase Room Workouts With Fitness Celebrities: Six of the biggest names in fitness, including Tony Horton of P90X® and Chalene Johnson of TurboFire®, will lead heart-pumping, live-performance workouts with 400 attendees surrounded by giant screens and sound.

• USS Midway Boot Camp – more than 160 conference attendees will participate in the first-ever boot camp workout held on the top of the flight deck of the historic USS Midway, the longest-serving U.S. Navy aircraft carrier.

• Eleven Promotional Seminars Added to Schedule: Top industry companies will offer promotional seminars throughout the convention, highlighting new research, products and workouts. Participants include Core Stix®, Dynamax, Maki Sports, Pavigym, Savvier Fitness, Dance With Me, U-Jam Fitness™, TRABOKI™ and Vibram FiveFingers®.

• Jane Fonda Accepts 2012 Jack LaLanne Award: Jane Fonda accepts the award for her contributions to the fitness industry during the 30^th anniversary Opening Ceremonies on Friday, July 6th.

• TRX® S.T.A.R.™ Challenge at the Expo: IDEA will be challenging all attendees and Expo guests to compete in the TRX S.T.A.R. Challenge by completing a progression of seven exercises that challenge strength and power. Grand prize winners will receive free registration to the 2013 IDEA World Convention and a prize pack sponsored by Subway®, TRX®, Reebok®, Gatorade® and SPRI®.

• The Expo will feature over 400 booths. A full list of exhibitors and a show floor map can be found at http://www.ideafit.com/fitness-conferences/idea-world-fitness-convention/floor-plan.

• Working media are invited to register for press credentials at http://www.ideafit.com/fitness-conferences/idea-world-fitness-convention/media.

About IDEA Health & Fitness Association
IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals. We deliver world-class content and continuing education to fitness professionals through three channels: our five publications, including the award-winning IDEA Fitness Journal; our world-renowned fitness conferences; and hundreds of streaming videos and DVD courses available on our website www.ideafit.com. Additionally, with IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 250,000 fitness professionals to more than 16 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness®.

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