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TOMA—Marketing Magic for Your Small Business

by Nicki Anderson

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One of the best ways to bring people through the door of personal trainers is through TOMA: Top of Mind Awareness. When people in your community think of personal trainers, do they think of you? If not, you need to get the word out by establishing TOMA for your business! TOMA—Marketing Magic for Your Small Business takes you step-by-step through the process of developing TOMA, so you can get and retain the business success you deserve.

Among the topics covered:
  • What is TOMA?
  • What creates TOMA?
  • You might know your customers

By Nicki Anderson

About the Presenter

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, she set her sites on helping fitness professionals grow successful businesses. She is currently a customer service, retention and relationship specialist. In addition to consulting, Nicki is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Business . Nicki is the 2008 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. Nicki lectures all over the world teaching fitness professionals the value of solid business practices.