TOMA—Marketing Magic for Your Small Business

by Nicki Anderson


One of the best ways to bring people through the door of personal trainers is through TOMA: Top of Mind Awareness. When people in your community think of personal trainers, do they think of you? If not, you need to get the word out by establishing TOMA for your business! TOMA—Marketing Magic for Your Small Business takes you step-by-step through the process of developing TOMA, so you can get and retain the business success you deserve.

Among the topics covered:
  • What is TOMA?
  • What creates TOMA?
  • You might know your customers

By Nicki Anderson

Additional Content

Session Handout: Download PDF

Video Chapters

About the Presenter

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has autho...