Pricing Your Services

by Darren Jacobson , Tony Tamules and Nicki Anderson


Pricing Your Servicesoffers a thought-provoking discussion from three renowned fitness professionals (Nicki Anderson, Darren Jacobson, and Tony Tamules), who address many of the issues that face owners, general managers, fitness managers, and trainers when it comes to pricing training services. The DVD covers a variety of key factors involved in pricing training services, including discounting, multilevel-tier systems, handling member objections, building in value, and setting staff up to succeed.

Among the topics covered:

  • A rundown of prices
  • Packages and discounts
  • Small group and partner training
  • Audience question-and-answer session

By Darren Jacobson, Tony Tamules, Nicki Anderson

Additional Content

Video Chapters

1. Introduction Play
2. A Rundown of Prices Play
3. Packages and Discounts Play
4. Small-Group and Partner Training Play
5. Audience Question-and-Answer Session Play

About the Presenters

Darren Jacobson

Darren Jacobson IDEA Author/Presenter

Darren Jacobson is the innovator of the franchise personal training concept for Virgin Active South Africa, where he manages over 750 personal trainers in 88 health clubs. He holds a bachelor’s degr...

Tony Tamules

Tony Tamules IDEA Author/Presenter

Tony Tamules is the Fitness Manager of RDV Sportsplex in Orlando, FL.  He is currently working on a master's degree in strategic leadership and he supervises 32 personal trainers and 35 group exe...

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has autho...