Managing a Quality-Driven Business or Program

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Video Chapters

  • Chp. 1 Introduction
  • Chp. 2 Defining Quality, Excellance, and Service
  • Chp. 3 What is Quality in Your Business?
  • Chp. 4 Values, Vision, and Principles
  • Chp. 5 How is Quality Defined by the Customer?
  • Chp. 6 Managing Qualtiy


We all know that quality is the name of the game in the service business. However, it isn’t as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Helen Vanderburg

Helen Vanderburg

IDEA Author/Presenter

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