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Making Money at Small-Group and Partner Training

by Alex McMillan and Sherri McMillan, MS

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Description

Small-group training has become extremely popular in clubs and training studios around the world. In fact, some facilities have opted to not offer one-on-one personal training anymore because group training is more profitable for the trainer and the business, and more fun and economical for clients. Get the scoop on how to program and market small-group and partner training before you miss out on this incredible business opportunity.

This is a live recorded session from the 2009 IDEA Fitness Fusion Conferenceā„¢
By Alex McMillan, Sherri McMillan, MS

Video Chapters

1. Introduction
2.
3. Benefits to the Personal Trainer, Client, and Business
4. Partner Training
5. Small-Group Training
6. Large-Group Training
7. Packaging and Bundles
8. Logistics of Running Group Training
9. Sample Workouts

About the Presenters

Alex McMillan

Alex McMillan IDEA Author/Presenter

Alex McMillan was named the 2006 IDEA International Program Director of the Year and is the owner, president and co-founder of Northwest Personal Training and Fitness Education.

Sherri McMillan, MS

Sherri McMillan, MS IDEA Author/Presenter

Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years and has received numerous industry awards including 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, 1998 CanFitPro Fitness Presenter of the Year and 2005/2006 ACE Fitness Educator of the Year - Runner up. As a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs, she is a spokesperson for Nike, Twist Conditioning and PowerBar. She has presented hundreds of workshops to thousands of fitness leaders throughout Canada, Australia, New Zealand, Germany, England, Spain, South America, Asia and the U.S.A. She is the owner of Northwest Personal Training, two training studios in Portland OR and Vancouver WA that generated over $2,000,000 in revenues in 2009 and was awarded the 2006 BBB Business of the Year. www.nwFitnessEducation.com