Launch! Your Guide to Starting a Mind-Body Business

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Video Chapters

  • Chp. 1 Introduction
  • Chp. 2 Market Research
  • Chp. 3 Credentials and Certifications
  • Chp. 4 Before Creating the Product
  • Chp. 5 Create Your Program
  • Chp. 6 Public Relations
  • Chp. 7 Execution
  • Chp. 8 Expansion
  • Chp. 9 Measuring and Maintaining Success

Additional Content

  • Session Handout


Launch! Your Guide to a Mind-Body Business presents a detailed overview of the key steps involved in developing a community-based Pilates mind, body, and spirit start-up program. The DVD details how two women launched thriving, safe, and fun fitness ventures in their hometowns. See how these physical therapists and personal trainers developed guidelines, market research, public relations, and business evaluation tools specific to the Pilates market.

Among the topics covered:

  • Market research
  • Credentials and certifications
  • Before creating the product
  • Create your program
  • Public relations
  • Execution
  • Expansion
  • Measuring and maintaining success

 Manual also available. Click here for more information.

By Catherine Logan, MSPT

Catherine Logan, MSPT

IDEA Author/Presenter

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