Journey to Success: How to Sell Without Selling!

by Bob Esquerre, MA

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All factors considered, everyday consumers, who can potentially be or who are actually utilizing the services of a fitness professional, are becoming better educated. In the process, they are better able to assess their own needs and discern substance from hype. Journey to Success: How to Sell Without Selling! explains how easy it is for personal trainers to master the art of building relationships and sell without really selling—so much so that their clients might actually be “happy” about spending their hard-earned money on fitness services.

Among the topics covered:
  • 12 assumptions about the fitness industry
  • Trainer, instructor, or professional?
  • 14 steps to failure
  • Recap

By Bob Esquerre, MA

Video Chapters

1. Introduction
2. 12 Assumptions About the Fitness Industry
3. Trainer, Instructor, or Professional?
4. 14 Steps to Failure
5. Recap

About the Presenter

Bob Esquerre, MA

Bob Esquerre, MA IDEA Author/Presenter

Bob & Jolyn Esquerre are Business Solutions Consultants and Co-Owners of the Esquerre Fitness Group [EFG]. EFG, Known for Training Trainers, Training Group Exercise Instructors and Training Managers, has consistently pushed the envelope-of-excellence in challenging our industry to provide exceptional service to our members. Recognized as subject-matter-experts in personal training, program development, club branding, management development, customer relationship management and membership retention, Bob & Jolyn’s total focus is to create customized business solutions for their customers. Certifications: ACE, NASM and NSCA Education provider for: ACE, NASM and NSCA