All factors considered, everyday consumers, who can potentially be or who are actually utilizing the services of a fitness professional, are becoming better educated. In the process, they are better able to assess their own needs and discern substance from hype. Journey to Success: How to Sell Without Selling! explains how easy it is for personal trainers to master the art of building relationships and sell without really selling—so much so that their clients might actually be “happy” about spending their hard-earned money on fitness services.
Among the topics covered:
By Bob Esquerre, MA