Journey to Success: How to Sell Without Selling!

by Bob Esquerre, MA


All factors considered, everyday consumers, who can potentially be or who are actually utilizing the services of a fitness professional, are becoming better educated. In the process, they are better able to assess their own needs and discern substance from hype. Journey to Success: How to Sell Without Selling! explains how easy it is for personal trainers to master the art of building relationships and sell without really selling—so much so that their clients might actually be “happy” about spending their hard-earned money on fitness services.

Among the topics covered:
  • 12 assumptions about the fitness industry
  • Trainer, instructor, or professional?
  • 14 steps to failure
  • Recap

By Bob Esquerre, MA

Additional Content

Session Handout: Download PDF

Video Chapters

1. Introduction Play
2. 12 Assumptions About the Fitness Industry Play
3. Trainer, Instructor, or Professional? Play
4. 14 Steps to Failure Play
5. Recap Play

About the Presenter

Bob Esquerre, MA

Bob Esquerre, MA IDEA Author/Presenter

Bob Esquerre, MA, is a world-renowned fitness business planner, and a leading educator, personal trainer and indoor cycling instructor. He specializes in training managers and personal trainers and ha...