It’s What You Don’t Say That Counts

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Video Chapters

  • Chp. 1 Introduction
  • Chp. 2 What is NLP?
  • Chp. 3 Understanding NLP Basics
  • Chp. 4 Communication Beyond Words
  • Chp. 5 A Simple Success Setup
  • Chp. 6 Using NLP in Fitness

Additional Content

  • Session Handout


Some instructors have it…you can’t put your finger on the quality that elevates their classes from a workout to an experience, yet it obviously exists. It’s What You Don’t Say That Counts provides an introductory overview to NLP, neuro-linguistic programming, and explains how these communication techniques can be integrated to improve client and member retention. The DVD details how to create rapport, influence your members, use body language to your advantage, visualize achieving the results you want, and practice effective negotiation and selling skills. The DVD reinforces the fact that excellent communication can help create excellent results, even in a step class.  

Among the topics covered:

  • What is NLP (neuro-linguistic programming)?
  • Understanding NLP basics
  • Communication beyond words
  • A simple success setup
  • Using NLP in fitness

By Shannon Fable

Shannon Fable

IDEA Author/Presenter

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