IDEA's Business Boot Camp

by Nicki Anderson and Darren Jacobson


With the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business education that will help the business owner, manager and entrepreneur grow a successful, healthy business. This 2-DVD set will delve into the finer aspects of business ownership, putting you in the lead, instead of “chasing the pack”. This program will: • Provide 20 easy-to-implement and cost-effective marketing ideas • Teach you how to conduct your own market analysis to determine gaps and potential revenue streams • Help you to identify your unique brand, attract your target market and create a buzz in your community • Shed light on the impact of high-quality customer service, translating to greater customer retention If you are: • Currently a fitness business owner, • Starting a personal training or fitness business, or • A fitness manager looking to maximize your program’s potential“

This is a live recorded session from the 2009 IDEA Personal Trainer Institute™
By Nicki Anderson, Darren Jacobson

Video Chapters

1. Introduction - Disc #1 Play
2. Creating Your Niche Play
3. Branding Play
4. T.O.M.A Play
5. Running an Efficient and Effective Business Unit Play
6. 20 Tips for Marketing and Promoting Your Business Play
7. Consumer and Market Analysis Play
8. Personality Profiles/Traits Play

About the Presenters

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has auth...

Darren Jacobson

Darren Jacobson IDEA Author/Presenter

Darren is the Head of Product for Virgin Active South Africa. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous industry publications. In addition, Darren sit...