Nicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, she set her sites on helping fitness professionals grow successful businesses. She is currently a customer service, retention and relationship specialist. In addition to consulting, Nicki is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Business . Nicki is the 2008 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. Nicki lectures all over the world teaching fitness professionals the value of solid business practices. ... read more.
Darren is the Vice President of instructor Programming for Zumba Fitness LLC. Prior to this he was the Head of Product for Virgin Active South Africa. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous industry publications. In addition, Darren sits on the IDEA Program Directors Committee and was a finalist for the IDEA Program director of the year award 2009. Darren is a well respected industry speaker at major international fitness conventions including IHRSA, IHRSA Asia Pacific, IDEA, CAN-FIT-PRO, FILEX and MIOFF. ... read more.