IDEA's Business Boot Camp

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Video Chapters

  • Chp. 1 Introduction - Disc #1
  • Chp. 2 Creating Your Niche
  • Chp. 3 Branding
  • Chp. 4 T.O.M.A
  • Chp. 5 Running an Efficient and Effective Business Unit
  • Chp. 6 20 Tips for Marketing and Promoting Your Business
  • Chp. 7 Consumer and Market Analysis
  • Chp. 8 Personality Profiles/Traits


With the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business education that will help the business owner, manager and entrepreneur grow a successful, healthy business. This 2-DVD set will delve into the finer aspects of business ownership, putting you in the lead, instead of “chasing the pack”.

This program will:
• Provide 20 easy-to-implement and cost-effective marketing ideas
• Teach you how to conduct your own market analysis to determine gaps and potential revenue streams
• Help you to identify your unique brand, attract your target market and create a buzz in your community
• Shed light on the impact of high-quality customer service, translating to greater customer retention

If you are:
• Currently a fitness business owner,
• Starting a personal training or fitness business, or
• A fitness manager looking to maximize your program’s potential“

This is a live recorded session from the 2009 IDEA Personal Trainer Institute™

By Nicki Anderson, Darren Jacobson

Nicki Anderson

IDEA Author/Presenter

Darren Jacobson

IDEA Author/Presenter
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