How Valuable is Your Group Exercise Program?

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Video Chapters

  • Chp. 1 Introduction
  • Chp. 2 Overview
  • Chp. 3 Integrating Your Group-Exercise Program
  • Chp. 4 12-Point Value System
  • Chp. 5 From Theory to Practice
  • Chp. 6 Presentation Recap

Additional Content

  • Session Handout


The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Bob Esquerre, MA

Bob Esquerre, MA

IDEA Author/Presenter

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