Helping Clients Move Beyond Diets

by Nicki Anderson

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It seems that 90% of clients coming through our doors want to lose weight. And if it doesn’t happen fast enough, they quit! The most challenging job we have as trainers is educating our clients about the importance of exercise versus pant size. This DVD will help you understand the mindset of the serial dieter and provide you with the strategies to help them discover healthy living as a better alternative to chronic dieting. Once you’re client discovers healthy living as a better option to chronic dieting, it will translate to retention and referrals.
By Nicki Anderson

Video Chapters

1. Introduction
2. Weight Loss is Big Business
3. Weight Loss and Diet Statistics
4. Can Our Clients Move Beyond Dieting?
5. UCLA Weight-Loss Study
6. Motiviation/Commitment/Planning
7. Case Study

About the Presenter

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, she set her sites on helping fitness professionals grow successful businesses. She is currently a customer service, retention and relationship specialist. In addition to consulting, Nicki is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Business . Nicki is the 2008 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. Nicki lectures all over the world teaching fitness professionals the value of solid business practices.