Price Change Alert: IDEA Personal Trainer Institute Early-Bird Price Ends Friday, January 20.   Hurry! SAVE $50 Now »

Fitness Business Websites 101

by Tom Perkins


Learn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This DVD will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn’t work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Tom Perkins

Additional Content

Session Handout: Download PDF

Video Chapters

1. Introduction Play
2. Why Fitness Professionals Benefit from Having a Website Play
3. The Steps for Developing and Launching a Website Play
4. Build It Yourself or Hire Someone Else? Play
5. How to Find the Right Web Designer/Developer Play
6. How to Attract Clients to Your Website Play
7. The Difference Between a Website and a Blog Play
8. Review and Resources Play

About the Presenter

Tom Perkins

Tom Perkins IDEA Author/Presenter

Tom Perkins is a business coach/advisor, radio host, speaker, author and certified personal trainer with more than 30 years in the fitness industry. Having owned six startups since 1990, Tom provides fitness businesses and professionals with the systems, tools and support they need to get to the next level and beyond. Tom is an ACE continuing education provider.