Driving the Bottom Line

by Darren Jacobson


As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? In this DVD we will review various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Darren Jacobson

Video Chapters

1. Introduction Play
2. The Goal of a Solid PT Model Play
3. Franchise Personal Training Model Play
4. Taking Personal Training to the Masses Play
5. Critical System and Controls Play

About the Presenter

Darren Jacobson

Darren Jacobson IDEA Author/Presenter

Darren Jacobson is the innovator of the franchise personal training concept for Virgin Active South Africa, where he manages over 750 personal trainers in 88 health clubs. He holds a bachelor’s degr...