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Driving the Bottom Line

by Darren Jacobson

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Description

As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? In this DVD we will review various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

This is a live recorded session from the 2008 IDEA World Fitness Convention™.


By Darren Jacobson

Video Chapters

1. Introduction
2. The Goal of a Solid PT Model
3. Franchise Personal Training Model
4. Taking Personal Training to the Masses
5. Critical System and Controls

About the Presenter

Darren Jacobson

Darren Jacobson IDEA Author/Presenter

Darren is the Vice President of instructor Programming for Zumba Fitness LLC. Prior to this he was the Head of Product for Virgin Active South Africa. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous industry publications. In addition, Darren sits on the IDEA Program Directors Committee and was a finalist for the IDEA Program director of the year award 2009. Darren is a well respected industry speaker at major international fitness conventions including IHRSA, IHRSA Asia Pacific, IDEA, CAN-FIT-PRO, FILEX and MIOFF.