Developing a 12-Month Marketing Plan for Fitness Directors

by Sherri McMillan, MS


Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.

Among the topics covered:

  • Setting up a strong foundation for success
  • Establishing a marketing plan/strategy
  • What a 12-month marketing plan should include
  • Developing your selling skills/exceeding customer expectations

By Sherri McMillan, MS

Additional Content

Session Handout: Download PDF

Video Chapters

1. Introduction Play
2. Setting Up a Strong Foundation for Success Play
3. Establishing a Marketing Plan/Strategy Play
4. What a 12-Month Marketing Plan Should Include Play
5. Developing Your Selling Skills/Exceeding Customer Expectations Play

About the Presenter

Sherri McMillan, MS

Sherri McMillan, MS IDEA Author/Presenter

Sherri McMillan, MSc, is the co-owner of Northwest Personal Training and Northwest Women’s Fitness Club in Vancouver, Washington and Portland, Oregon. With a master’s degree in exercise physiology...