Price Change Alert: IDEA Personal Trainer Institute Early-Bird Price Ends Friday, January 20.   Hurry! SAVE $50 Now »

Courting Corporate Fitness

by Ingrid Knight-Cohee, MSc


The corporate world is beginning to recognize the relationship between fit employees and a healthy bottom line. Learn how to best approach, nurture and develop corporate clients by discovering how to best match your services to an organization’s diverse needs.

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Ingrid Knight-Cohee, MSc

Additional Content

Session Handout: Download PDF

Video Chapters

1. Introduction Play
2. Why Seek Corporate Fitness Clients? Play
3. Where to Start/Who to Meet Play
4. How to Package/Present Services Play
5. How to Instill a Fit Corporate Culture Play
6. Case Studies Play
7. Key Corporate Fitness Messages Play

About the Presenter

Ingrid Knight-Cohee, MSc

Ingrid Knight-Cohee, MSc IDEA Author/Presenter

Ingrid Knight-Cohee, MS, is the associate director of the YWCA Vancouver Health and Fitness Centre. She holds a master's degree in exercise psychology and specializes in inspiring individuals, corporate groups and teams to optimal health and performance through research-based innovative programming. Ingrid was BCRPA Personal Trainer of the Year in 2005 and co-finalist for the 2007 IDEA Personal Trainer of the Year Award.