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Courting Corporate Fitness

by Ingrid Knight-Cohee, MSc

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The corporate world is beginning to recognize the relationship between fit employees and a healthy bottom line. Learn how to best approach, nurture and develop corporate clients by discovering how to best match your services to an organization’s diverse needs.

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Ingrid Knight-Cohee, MSc

Video Chapters

1. Introduction
2. Why Seek Corporate Fitness Clients?
3. Where to Start/Who to Meet
4. How to Package/Present Services
5. How to Instill a Fit Corporate Culture
6. Case Studies
7. Key Corporate Fitness Messages

About the Presenter

Ingrid Knight-Cohee, MSc

Ingrid Knight-Cohee, MSc IDEA Author/Presenter

Ingrid Knight-Cohee, MS, is the associate director of the YWCA Vancouver Health and Fitness Centre. She holds a master's degree in exercise psychology and specializes in inspiring individuals, corporate groups and teams to optimal health and performance through research-based innovative programming. Ingrid was BCRPA Personal Trainer of the Year in 2005 and co-finalist for the 2007 IDEA Personal Trainer of the Year Award.