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Building Your Brand in the Community

by Amy Boone Thompson

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Description

Create excitement and curiosity around your group exercise programming.  In this DVD you'll learn outreach strategies, partnership opportunities and word-of-mouth campaigns that don’t need a budget. Build your reputation as a leader in fitness and bring them in to experience that fun!

This is a live recorded session from the 2008 IDEA World Fitness Convention™.


By Amy Boone Thompson

Video Chapters

1. Introduction
2. Your Program
3. Your Outreach Tools
4. Your Retention Tools
5. Summary

About the Presenter

Amy Boone Thompson

Amy Boone Thompson IDEA Author/Presenter

Amy is the National Director of Personal Training Services for The Wellbridge Company and is based in Denver, Colorado. Amy has first-hand experience and expertise in development, implementation and management of fitness programming. Amy is passionate about paying it forward and has been a presenter and author for the franchise and fitness industries for the last decade. She currently serves as Program Director Committee Chair for IDEA.