50 Ways to Increase Your Older-Adult Market

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Video Chapters

  • Chp. 1 Introduction
  • Chp. 2 Overview
  • Chp. 3 Demographics
  • Chp. 4 The Baby Boomers
  • Chp. 5 Ingredients for Successful Programs
  • Chp. 6 Reaching the Media
  • Chp. 7 National Obsercances
  • Chp. 8 Generating Free Publicity
  • Chp. 9 Customer-Service Facts
  • Chp. 10 Special Events
  • Chp. 11 Gramma's Poem

Additional Content

  • Session Handout
  • Session Handout

Description

This video will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
By Terry Eckmann, PhD

Terry Eckmann, PhD

IDEA Author/Presenter

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50 Ways to Increase Your Older-Adult Market - CEC Course

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