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50 Ways to Increase Your Older-Adult Market

by Terry Eckmann, PhD

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Description

This video will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
By Terry Eckmann, PhD

Available Course Credits

AASFP
0.20
ACSM
2.00
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
NCCPT
0.20
NCEP
2.00
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
REPs UK
2.00
W.I.T.S.
2.00

Video Chapters

1. Introduction
2. Overview
3. Demographics
4. The Baby Boomers
5. Ingredients for Successful Programs
6. Reaching the Media
7. National Obsercances
8. Generating Free Publicity
9. Customer-Service Facts
10. Special Events
11. Gramma's Poem

About the Presenter

Terry Eckmann, PhD

Terry Eckmann, PhD IDEA Author/Presenter

Terry Eckmann, PhD, is a professor at Minot State University and has over 30 years experience in the fitness industry. She authored 101 Brain Boosters in May 2013 Terry contributed chapters for the ACSM personal training manual and health fitness management text. In addition, Terry is the recipient of theNDAPHERD 2008 Honors Award, NDAHPERD 2007 University Teacher of the Year Award and the 2007 Minot State University Regents Award for Scholarship and Research. Terry has been recognized by IDEA with the Make Fitness Happen Award. She was awarded Industry Enhancement Award by Club Industry. Terry was featured on ACSM's Industry Leader's series in 2011.