50 Ways to Increase Your Older-Adult Market
Description
This video will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
Chapters
- Chp. 1 Introduction
- Chp. 2 Overview
- Chp. 3 Demographics
- Chp. 4 The Baby Boomers
- Chp. 5 Ingredients for Successful Programs
- Chp. 6 Reaching the Media
- Chp. 7 National Obsercances
- Chp. 8 Generating Free Publicity
- Chp. 9 Customer-Service Facts
- Chp. 10 Special Events
- Chp. 11 Gramma's Poem
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