50 Ways to Increase Your Older-Adult Market

by Terry Eckmann, PhD

Description

This video will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
By Terry Eckmann, PhD

Additional Content

Session Handout: Download PDF

Session Handout: Download Powerpoint

Available Course Credits

AASFP
0.20
ACSM
2.00
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
NCCPT
0.20
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
REPs UK
2.00
W.I.T.S.
2.00

Video Chapters

1. Introduction Play
2. Overview Play
3. Demographics Play
4. The Baby Boomers Play
5. Ingredients for Successful Programs Play
6. Reaching the Media Play
7. National Obsercances Play
8. Generating Free Publicity Play
9. Customer-Service Facts Play
10. Special Events Play
11. Gramma's Poem Play

About the Presenter

Terry Eckmann, PhD

Terry Eckmann, PhD IDEA Author/Presenter

Terry Eckmann, PhD, is an associate professor at Minot State University and has over 25 years experience in the fitness industry. She authored chapters for the ACSM personal training manual and health...