50 Ways to Increase Your Older-Adult Market

by Terry Eckmann, PhD

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This video will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
By Terry Eckmann, PhD

Video Chapters

1. Introduction
2. Overview
3. Demographics
4. The Baby Boomers
5. Ingredients for Successful Programs
6. Reaching the Media
7. National Obsercances
8. Generating Free Publicity
9. Customer-Service Facts
10. Special Events
11. Gramma's Poem

About the Presenter

Terry Eckmann, PhD

Terry Eckmann, PhD IDEA Author/Presenter

Terry Eckmann, PhD, is an associate professor at Minot State University and has over 25 years experience in the fitness industry. She authored chapters for the ACSM personal training manual and health...