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IDEA Fit Tips - News & Inspiration for Fitness ProfessionalsIDEA Fit Tips - News & Inspiration for Fitness ProfessionalsIDEA Health & Fitness Association
IDEA EVENTS    ARTICLE ARCHIVE    EDUCATION    JOIN IDEA  
  July 12, 2006
in this issue
ACSM Recommendations
on Exercise During Pregnancy
Helping Clients With Knee Pain
Tips for Crafting a Business Plan
Introduction to the Gyrotonic® and Gyrokinesis® System
Bring Men Into Group Exercise
2 Weeks Left! Register for IDEA World
SAVE the Date! IDEA Personal Trainer®—NYC
Protect Your Peace of Mind
Save on Car Rentals
IDEA Member Spotlight
IDEA's Editors Want to Hear From You

ACSM Recommendations
on Exercise During Pregnancy
>>

By April Durrett
A new ACSM Roundtable Consensus Statement strongly endorses the health benefits of activity for pregnant women and their fetuses. The published report is based on findings from a national panel of scientific and clinical experts who evaluated numerous published studies.

"Our panel analyzed the most current research, which clearly suggests long-term benefits from physical activity for both the mother and her baby... >>

 personal training
Helping Clients with Knee Pain >>

By Justin Price, MA
Do your client's knees hurt going up and down stairs? If so, this pain could be indicative of a malalignment, not just at the knee, but elsewhere in the body.

For example, when the knee bends and straightens, the knee cap should glide smoothly over the end of the femur. The knee cap is attached above the knee to the quadriceps muscles and below the knee to the tibia. The quadriceps muscles originate from both the pelvis and the femur. Therefore, a malalignment of the pelvis and the femur affects the function of the knee...>>

senior partners
STOTT PILATES
STOTT PILATES® Exercise of the Month >>
The Nautilus Institute
Cardio Cross Training >>
 IDEA education showcase    IDEA World Fitness Convention®
New Resource Series
Get the latest IDEA Resource Series, Successful Career Development for the Fitness Professional, and learn how to develop and grow your career with insights and real-world experiences from successful industry veterans...>>
  Propel Your Career - Keynote Presentation with Cheryl Richardson - Quality Fitness Education - Fitness & Wellness Expo -  Earn up to 20 CECs - IDEA World Fitness Convention - Click here for more>>
 business
Tips for Crafting a Business Plan >>

By Holly Kouvo, MA
Thinking about starting a fitness business? It's important to first put together a business plan so you have a vision of where you want to go and what you need to prepare before you start. What should you ask yourself when preparing a plan? Holly Kouvo, MA, owner of Fitting Fitness In in Stow, Massachusetts (IDEA member since 2003) suggests answering the following questions:

  • What are your goals and objectives? (Goals identify where you want your business to go, and objectives are progress markers you achieve along the way.)
  • What products and services will you provide?
  • Who will buy your products and services?
  • How will you market to your customers?
  • How will you differentiate yourself from your competitors?
  • How will you price your products and services?
  • How will you market to your customers?
  • How will you differentiate yourself from your competitors?
  • How will you price your products and services?.. >>
Dosho
MULTITRAX
Stroller Strides - Fitness For Mom, Business For You
ZUMBA fitness
ACSM
DMSysytems
Gliding
Peak Pilates
Pilates On Tour
STOTT PILATES

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 mind-body
Introduction to the Gyrotonic® and Gyrokinesis® System >>

By Rosalind Gray Davis
Put together the philosophy and ideas of intuitive teacher, former professional ballet dancer, yogi and wood sculptor Juliu Horvath and you get the Gyrotonic Expansion System® and Gyrokinesis®. This unique system of movement gently works the joints and muscles of the body through rhythmic, undulating motions that embrace key principles also found in swimming, dance, yoga, tai chi and gymnastics.

“The octopus, the monkey and the cat are my basic models because they can move in any direction at any given time with strength and control because they have no restrictions. The human body has restrictions, but I can model the body—within the framework of its restrictions—to move in a similar way, to be free,” Horvath says... >>

 group exercise
Strategies for Bringing Men Into Group Exercise >>
By Carrie Myers Smith
In a recent New York Times article, program directors were quoted as saying that they know members stay longer when they’re involved in group classes. Since member retention is high on everyone’s list, what can you do to pull more men into your classes?

Valentin, owner of Pilates Body by Valentin in Dublin, California, offers the following tips for successfully drawing men into your classes.

  • Treat your students equally. Be direct, precise and exact (she notes that most female instructors tend to teach in a more “nurturing” manner).
  • Give your attention to individuals, not just to the class as a whole. Demand the best of each person.
  • Make sure your workouts are organized, challenging and well thought out.
  • Continue to raise the bar or modify exercises to help students achieve desired results...>>
Save on Car Rentals

Do you need to rent a car for your next trip? If so, check out the IDEA Member Services Program, which includes special offers and rates for IDEA members from companies such as Hertz, Avis, Alamo, Enterprise and National. For more information on the IDEA Member Services program, visit our website www.ideafit.com and log in as a member!

IDEA Member Spotlight
Bill De Simone Meet Some Outstanding Members!
Jackie Camborde

Santa Fe, New Mexico
Member Since 1995

Studio owner, group fitness instructor, master trainer, presenter and mom, Jackie Camborde prides herself on having been there for her students through hardship. “My studio is made up of women who are 50+,” says Jackie...
 >>
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