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Inside
a Client’s Head:
What You Need to Know
By Mary Bratcher, MA
What happens when you ask your client all the right
questions, actively listen to his answers, only to feel
you are missing something? Maybe it’s time to
get inside your client’s head. Mary Bratcher,
MA, co-owner of The BioMechanics in San Diego, believes
there is far more to the client/trainer relationship
than meets the eye. Hidden psychological factors can
influence how a client responds to an exercise program.
In fact, the very reason many people seek the assistance
of a personal trainer may also be the reason why so
many clients have trouble sticking to their plans! They
may believe the ultimate responsibility for program
success rests with the trainer. Understanding the psychology
of authority can help trainers shift the focus of responsibility
where most of it belongs—onto the client. Getting
inside a client’s head can also help trainers
understand why a client may get “moody”
during workouts. Knowing how to identify and address
anxieties surrounding diet and exercise will enable
trainers to design exercise programs that are tailored
to motivate the individual and guarantee success for
their clients and their business.
For more information, sign up for Bratcher’s
session, “Inside a Client’s Head—What
You Need to Know,” at this year’s IDEA
World Fitness Convention® in Las Vegas,
July 25-29, or call (800) 999-4332, ext. 7, for more
information.
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