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| Podcasting: The New Stealth Marketing Tool>> |
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By Joe Dysart
If you have been thinking of adding a podcast to your website for promotional purposes but have been put off by the learning curve involved, fear not. These days, posting Web audio in the form of an easily downloadable podcast is as effortless as making a phone call.
A company offering this new service is Gabcast™ (www.gabcast.com), which makes adding a podcast to the Web as simple as calling an 800 number, speaking into your phone and pushing the pound (#) button. Within seconds, Gabcast grabs your audio and posts your resulting podcast to its site. The posting even comes complete with a website address that you can cut and paste onto your own site—or into any e-mail.
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Teaching Reformer to First-Timers>> |
| By PJ O'Clair
Introducing a new piece of equipment into a workout can be intimidating for a regular client and doubly so for a first timer. Whether it’s a BOSU® Balance Trainer or walking poles, taking the time to explain the apparatus can mean the difference between a client signing up for more sessions or walking out the door. The same holds true for the Pilates reformer. With its pulleys, gears, footbars and springs, it’s essential that the instructor demystify the reformer while educating clients on its versatility and efficiency. Although to the uninitiated it may look like some modern torture device, it’s up to you to educate them on its many benefits.
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Dealing with Divas
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By By Peggy Gregor
Regardless of their locale, schedule or member profile, group exercise programs share one thing in common: the diva factor. The “diva” instructor is one of the most difficult to manage. She presents herself as “untouchable” and doesn’t see the big picture. She refuses to uphold the mission of the program or club and is far from being a supportive team player. She sees just one piece of the puzzle—the people who attend her classes. As a program director, you understand the value in keeping classes full of enthusiastic participants. However, in efforts to keep numbers up, you may overlook a diva’s bad behavior.
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Fitness Pilates Fusion
Peak Pilates MVe™ Fitness Chair is a brilliant integration of multi-level resistance and sleek, stackable design, fueling more than 100 core strengthening exercises. Highly portable and easy to store, the MVe Fitness Chair can be used in virtually any environment ranging from group exercise to personal training at home or in the club. Combined with a one-day Instructor Workshop (.5 ACE CEC’s) and training materials, the complete package allows you to incorporate core-strengthening Pilates exercises with familiar fitness moves for a dynamic, fusion workout.
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25 Future Deliverables in the Fitness Industry
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By Amanda Vogel, MA
As an IDEA member, you probably have your finger on the pulse of this year’s hottest fitness deliverables, those products and services that are all the buzz with fitness consumers. But what’s in store for the future? How will today’s fitness landscape look tomorrow? What long-established practices will need to change if we are to continue inspiring the world to fitness? We surveyed in-the-know experts to compile a top-25 list of key deliverables to watch for in the future of our industry. Here are the first five deliverables for fitness facilities. The complete list can be found in the article “25 Future Deliverables in the Fitness Industry” in the May 2007 issue of IDEA Fitness Journal or in the IDEA Article Archive.
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Member feedback collected over previous years alerted us to your need for a health insurance option, so IDEA has partnered with Extend Benefits to provide a healthcare “portal” where members can search among all insurance offerings from local providers. This new option, available to all IDEA members, presents you with selections based on criteria you select. To find out more about this program, or to gain access, visit www.ideafit.com and log in as a member or call (800) 999-4332, ext. 7, or (858) 535-8979, ext. 7.
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Meet Some Outstanding Members Who Inspire the World to Fitness®!
Brad Loomis
Portola, California
Member Since 2006
“We were in desperate need of a well-operated gym, as every other gym had closed,” says Brad Loomis, who opened Healthy Bodies Fitness in 2002 to an average of 35 members. “We [surpassed] 100 members in November 2005 and have held that number ever since,”
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© 2007 IDEA Health & Fitness Association. All Rights Reserved.
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