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Member Influence

73% of IDEA members tell business decision
makers about products they like and 94% tell others

37% of IDEA members make the purchase
decisions for their club/facility

58% of trainers' recommendations
are acted upon most or all of the time




Home > Marketing Opportunities

IDEA Marketing Opportunities
IDEA Health and Fitness Association is the world’s leading association with more than 22,000 health and fitness professionals in over 60 countries. And we actively market to another 125,000 professionals in the marketplace. We offer health and fitness-related companies the opportunity to build their brands and sell their products through our publication advertising, direct marketing, event exhibits and online marketing. If you are looking to reach major consumer influencers like personal trainers, group instructors, and yoga and Pilates instructors who reach out and “touch” the consumer in a variety of ways, then consider a marketing program with IDEA.

To learn how our Client Management Sales Team can help you accomplish your marketing objectives, call 800.999.4332 (ext. 238).

IDEA members interact with consumers 25 million times a year in the fitness marketplace

Achieve Your Marketing Objectives

  • Launch and tests new products, programs or regional promotions
  • Build market share by developing new distribution channels
  • Create new alliances while reinforcing loyal ones and much more…
Educational Events

IDEA Educational Events  

Participate & Advertise at IDEA Events

  • IDEA Fitness Fusion - Chicago
  • IDEA World Fitness Convention
 

Publications & Newsletters


IDEA Publications & Newsletters
 


Advertise in IDEA Publications

  • IDEA Fitness Journal
  • IDEA Fitness Manager
  • IDEA Trainer Success
  • Inner IDEA Body Mind Spirit Review
  • Digital IDEA Fitness Journal
 

Online & Multimedia

IDEA Online & Multimedia

 


Promote using IDEA Online

  • Website Sponsorship
  • IDEA Fit Tips
  • Member E-mail

 

 

Experienced IDEA Client Management Sales Team

Our team will take the time to understand your specific business objectives and marketing needs. We will customize a marketing program for you using our comprehensive mix of marketing tools.

When you reach IDEA members, you build more than leads. You build new revenue sources and distribution channels to respected and passionate advocates shaping the global market with enormous purchasing power.

Contact us today to learn how our Client Management Sales Team can help you accomplish your marketing objectives.



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