Franchising Your Fitness Business
As fitness professionals seek exciting ways to grow their business, franchising is making its mark in the industry.
By Amanda Vogel, MA
Until recently, franchises were most commonly associated with convenience stores and coffee shops, not gyms and fitness programs. Now a new crop of highly successful fitness franchises has entrepreneurs sizing up franchising as a viable and lucrative venture.
Franchised businesses generate jobs for more than 18 million Americans and account for nearly 10% of private-sector economic output in the United States, according to a 2004 study released by the International Franchise Association Educational Foundation.
Franchising is flourishing. But does this “off-the-rack” business structure really fit in the fitness industry, where a personalized approach is the norm? Many successful franchisors and franchisees think so!
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