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February 2007, Volume 4, Number 1
Developing A Unique Selling Proposition - February 2007 IDEA Trainer Success
Developing A Unique Selling Proposition
by Nicki Anderson
Why having a USP will give you an edge over your competition.
Develop Yourself
by Kay Cross, MEd
Dig deep to add more substance to your life.
Return On Advertising Investment
by Sherri McMillan, MS, Alex McMillan
Develop a sound advertising strategy tailored to your overall marketing plan and budget.
Building Corporate Culture
by Peter Twist, MSc
The core of your business success relies heavily on the architecture of the culture you establish.

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