
July 2010
Feature
2010 IDEA Fitness Programs & Equipment Trends
Fifteen years of survey data show that the fitness industry has matured to meet the Herculean task of taking on the obesity, inactivity and chronic disease of a nation at risk.
Personal Training
Social Circles: Market Your Department
PFT Director: More and more fitness facilities are using social media to their full potential . . . or are they?
Programs
Know Your Lines!
Programs: A facility script book will increase productivity and improve customer service.

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