If prices have become an issue with your customers, maybe it’s time to look at what other value you offer them.

How competitive are your wages? Compare your compensation to other facilities in the industry.

Finding ways to motivate employees without spending a fortune can be challenging. Here are eight tips to boost morale without breaking the bank.

Marketing your business to new members can be tricky and costly. Here are some ways to avoid the tricks and the costs and get the word out about your facility.

For fitness facilities, generating interest in your programs is a fine art. Here are some tips program directors can implement immediately to keep members coming back.

Opening a fitness club takes broad thinking and careful market analysis. Here’s what happened to one would-be entrepreneur.