Serving Your Base & Looking For Opportunity In Special Populations - July 2011 IDEA Fitness Journal
July 2011

Features

Serving Your Base & Looking For Opportunity In Special Populations
Analyzing results from the 2011 IDEA Fitness Programs & Equipment Trends report to help you better position your facility.
Generation X: From Slackers To Stars, The Future Of Fitness
The second wave of fitness pros continues to move the industry forward.
The Pursuit Of Higher Education
What fitness professionals should know about going back to school in the 21st century.
Brief Bouts & Baby Steps
Research suggests that encouraging the inactive to embrace any physical activity—even at levels that fall short of industry guidelines—may offer a bevy of benefits.
Reforming The Way Americans Eat
Making sense of federal dietary guidelines and other health improvement initiatives.
Pilates Transformations
What does it take to transform a life? Sometimes it’s a Pilates class, a motivated student and an instructor who believes anything is possible.
Everything Is Negotiable
If you’re not getting the compensation you deserve, maybe it’s time to think outside the bucks.
How The Mind, The Body & The Environment Affect Our Health
A Conversation With Esther Sternberg, MD
Lessons From The School Of Sales
The philosophy, psychology and mathematics of selling.
Spotlight On The 2011 IDEA Award Recipients
Passion, commitment and a dedication to excellence define these top fitness pros.
Find Your Way To Wellness Within
Enjoy the world's best Pilates, yoga and integrative fitness training at the 6th annual Inner IDEA® Conference

Nutrition

Food For Thought
The latest in nutrition news and science.