2010 IDEA Fitness Programs & Equipment Trends
Fifteen years of survey data show that the fitness industry has matured to meet the Herculean task of taking on the obesity, inactivity and chronic disease of a nation at risk.
The Pilates Phenomenon: Where Do We Go From Here?
Ten years ago, Pilates took the industry by storm; today, Pilates teachers and business owners answer one question: What happens next?
Maximizing Your Social Media Investment
6 smart approaches that use online tools to grow your business.
Create And Market A Client Brag Book
Use the words and pictures of your current and previous clients to attract new ones.
Planning Successful Staff Retreats
Without corporate retreats, you are like a football team that never huddles, never practices, never plans and does not hold training camps.
Space For Change: Time Planning For A Better, Happier Life
There are ways to plan your time to accurately and satisfyingly reflect your values.
Tapping Into Group Profitability
By taking a cue from personal trainers’ success with boot camps and small-group training, group fitness instructors can create their own special niche.
Meeting The Challenge Of Problem Clients
Turn difficult clients into superstar success stories.
It’s never too late to get to where you want to be.
2010 IDEA World Fitness Awards Finalists
Celebrating the outstanding work of top-notch fitness pros.
IDEA Codes Of Ethics
Guidelines for group fitness instructors, personal trainers, and owners and managers.
Food For Thought
The latest in nutrition news and science.