In Every Issue
Training To Failure
Research: Research results with important implications for your clients’ strength training regimens.
The Uniform Question
When does a uniform make sense and when does it not?
Changing Lives, One Move At A Time
When Kenneth H. Cooper, MD, MPH, famously coined the term “aerobics” in 1968, Jacki Sorensen took his program and set it to music. Aerobic dance was born, and Sorenson’s creative fitness moves are still changing lives all over the globe.
Marketing To The Plus-Size Client
How to communicate the message that you and your business are "size friendly".
Fit For Fun
IDEA presenter Robert Steigele talks about networking and living in the present.
Creating An Emergency Plan
How will you take care of yourself and your family if disaster strikes?
Programs With Promise
Cross-train participants with a mix of new ideas.
Proposed federal legislation reveals an inspiring lean toward wellness and prevention.
2007 IDEA Award Winners: Affecting Change
Entrepreneurship, education and compassion help four leaders inspire the world.
The 25 Most Significant Health Benefits Of Physical Activity & Exercise
Common health issues that can be positively affected, prevented or controlled by exercise.
A global sampling of what professionals are doing in their countries to Inspire the World to Fitness® and wellness.
A New Business Model: Partner & Small-Group Training
Trainers are going beyond traditional one-on-one sessions for an exciting option that makes good business sense.
2007 IDEA World Fitness Convention™®: Redefining Normal
Conference attendees from around the world helped IDEA shake this 25th anniversary celebration of education and industry leadership "off the chain."
Tricks Of The Trade
“When do you do your own workouts, and how do you fit them in around clients?”
Building A Full Schedule
PFT 101: These five techniques will help you get busy and stay that way.
The Evolution Of Fitness
PFT Profile: For Vito La Fata, community, constant evolution and a science-based approach are key factors to a successful business.
Sample Class: 3, 2, 1 Dance
Class Take-Out: Create successful dance stars with three easy moves and fun choreography layers.
Step Into Namasté
Ebb: Introduce yoga elements to your step class cool-down.
Effective Ghost Managing
Use strategic e-mail communication to inspire and interface with the part-time staff you seldom see.