Making Promises You Can Keep
Stop settling for incremental changes in your business model, and use concepts from the experience economy to create lasting, authentic transformation.
Fitness And Wellness Intertwine: A Major Industry Rises
What direction is the industry taking? And how can fitness professionals position themselves to take advantage of emerging opportunities.
2007 IDEA Fitness Programs And Survey
Influencing and Inspiring Exercisers with creativity.
2007 IDEA Health And Fitness Awards Finalists
Creating a healthy world
Personal Training Institute
Welcome to a brand-new kind of educational forum for success-minded trainers' with more in-depth education, extended sessions, smaller classes, fewer distractions and a personalized environment for highly focused, hands-on learning.
Meeting The Chain Challenge
Here are 7 key strategies that small, independently owned fitness facilities can employ when competing with health club chains.
Creating Members For Life
Increase retention by connecting with members and fostering a sense of community.
The Face Of Fitness
With over 16 million workout videos sold in the last 25 years, Kathy Smith is one of the most recognizable and enduring legends in the industry. Her secret for success: She just keeps evolving.