Stop settling for incremental changes in your business model, and use concepts from the experience economy to create lasting, authentic transformation.

What direction is the industry taking? And how can fitness professionals position themselves to take advantage of emerging opportunities.

Influencing and Inspiring Exercisers with creativity.

Creating a healthy world

Welcome to a brand-new kind of educational forum for success-minded trainers' with more in-depth education, extended sessions, smaller classes, fewer distractions and a personalized environment for highly focused, hands-on learning.

Here are 7 key strategies that small, independently owned fitness facilities can employ when competing with health club chains.

Increase retention by connecting with members and fostering a sense of community.

With over 16 million workout videos sold in the last 25 years, Kathy Smith is one of the most recognizable and enduring legends in the industry. Her secret for success: She just keeps evolving.