Business Membership
Get More of Both With an IDEA Business Membership
As a leader in the fast-paced fitness and wellness industry, your decisions and knowledge make the difference in the profit margins and success of the facility you own or manage. Gain a competitive advantage with the smart, efficient tools and benefits that an IDEA Business Membership can provide.
By joining IDEA, you will have access to powerful information and resources that will strengthen your leadership and put your facility on a focused track to success.
10 Reasons Why IDEA Membership is an Incredible Value
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Low-Cost Comprehensive Insurance Programs*.
Being well insured is a basic business strategy, but it also sets you and your staff apart. It marks you as ethical, serious professionals and protects your facility from unforeseen liabilities. An IDEA Membership provides the lowest-cost quality liability insurance* in the industry.
($199 value)
- Five Award-Winning Publications—Over 25 Years of Gold Standard Content.
Sharpen your mind each month with a steady flow of fresh ideas. Access practical, ready-to-use and credible information on a wide variety of topics that you can share with staff to help maintain top-notch performance. Business and management information will keep you well informed on facility best practices, budgets and finance, staffing, equipment, programming and compensation issues.
- IDEA Fitness Journal, digital and print editions (10 issues per year)
- IDEA Fitness Manager (digital, 5 issues per year)
- IDEA Trainer Success (5 issues per year)
- IDEA Fit-Tips & News (monthly e-newsletter)
- Inner IDEA® Body-Mind-Spirit Review (monthly, award-winning e-newsletter)
($90 value)
- Unlimited Access to Thousands of Articles.
Just plug in a keyword and go! Need information on writing a business plan? Leasing or buying equipment? Handling staff challenges? Only the IDEA Online Library provides members with instant access to the most relevant information on
- All topics pertaining to facility ownership and management
- Fitness and wellness research and analysis
- Program design
- Sample classes
- Technical expertise
- News on the industry, mind-body topics and nutrition
- Career and industry information
- Special Pricing for up to 3 Facility Staff Per Conference.
It ’s critical for you to recharge your creative batteries, but it’s also important to give key employees the same opportunity. Use IDEA conferences for team-building while learning from the most well-respected faculty in the industry. In addition to getting all your CECs in one place, you’ll be able to:
- Network with fitness and wellness pros from around the world
- Learn practical, ready-to-use ideas from some of the most recognized instructors and business leaders in the industry
- Become part of a large and growing community that is influencing the way the world views health and movement
- Access to Free CECs.
Each year, IDEA offers members hundreds of opportunities to earn CECs, including a few complimentary ones! Gain CECs either through IDEA Fitness Journal articles delivered to your door and via e-mail, through home study or onsite at our conferences. - Valuable Industry Data.
Each year, IDEA takes the pulse of the industry by surveying its membership and then shares the analysis with members. Hard data is an amazing tool to keep you “in-the-know” about your industry.
- For 13 years, IDEA has conducted the industry’s only Programs & Equipment Survey. This survey overview analyzes trend data for the past several years and helps you gauge what is growing, declining or remaining status quo in popularity.
- Every 2 years, IDEA conducts the industry’s only survey representing compensation and benefits for all positions in the industry. Be well prepared for your next round of compensation reviews!
- Only IDEA members can access the full data sets for these reports.
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Discounts on Professional Products and Gear.
Membership entitles you to save up to 35% off retail price on hundreds of merchandise in the IDEA Store. Access a superb line of educational products (books, DVDs, videos, CD-ROMs, CEC courses, and much more), stylish apparel and accessories. Plus, IDEA members are often selected to receive deep discounts on products direct from our trusted marketing partners.
Low-Cost Health Insurance*.
Need a health plan? IDEA has partnered with Extend Benefits to provide a healthcare “portal” where members may search and select among all insurance offerings from local providers.
The member-only IDEA Online Library serves up thousands of articles and sample classes with more appearing every day.
($99 value)
(Up to $630 value)
($50 value)
($169 value)
($100 value)
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Access to Member Discount Programs.
Member feedback alerted us to your need for discounts on nonfitness products such as health insurance, rental cars, credit card processing services and flowers. IDEA has partnered with companies to take advantage of group discounts. We are pleased to share those savings with you!
($25 value)
- One year (10 issues) Subscription to Health Magazine
($15.97 value)*
- Two Complimentary Monthly Online Classified Ads
($100 value)
Total value on all benefits exceeds $1,495. Join today for only $199.
“As a studio owner, I know how valuable resources can be. IDEA has continuously provided me with the tools needed to take my business to the next level.”
- Nicki Anderson, IDEA Member since 1994 and owner of Reality Fitness * Certain restrictions apply.

