health fitness
  • Log In / Create Account
  • Renew Membership
  • Join Now
  • View Cart (0)
THE WORLD'S LARGEST ASSOCIATION
FOR FITNESS & WELLNESS PROFESSIONALS
1-800-999-4332 or
  • Home
  • Membership
  • Conferences
  • Insurance
  • CECs/CEUs
  • Articles
  • Videos
  • Store
  • FitFeed
  • Answers
  • FitnessConnect
  • Books
  • CECs
  • DVDs
  • Audio
  • Streaming Videos
Home » Fitness Products » DVDs

TOMA—Marketing Magic for Your Small BusinessTOMA—Marketing Magic for Your Small Business

TOMA—Marketing Magic for Your Small Business

by Nicki Anderson
SKU: C910128 | Run Time: 91 minutes
Format
Price
Member Price
Digital Purchase (Video Stream)
$34.95
$24.95
Add to Cart

Description

One of the best ways to bring people through the door of personal trainers is through TOMA: Top of Mind Awareness. When people in your community think of personal trainers, do they think of you? If not, you need to get the word out by establishing TOMA for your business! TOMA—Marketing Magic for Your Small Business takes you step-by-step through the process of developing TOMA, so you can get and retain the business success you deserve.

Among the topics covered:

  • What is TOMA?
  • What creates TOMA?
  • You might know your customers

 

By Nicki Anderson

Nicki Anderson (IDEA Author/Presenter)

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the... moreNicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has authored numerous books, including Nicki Anderson’s Single-Step Weight Loss Solution, 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Program. Nicki is the 2009 IDEA Personal Trainer of the Year and she lectures all over the world teaching fitness professionals the value of solid business practices. less

Customers who bought this item also bought

Sport-Specific Knee Injuries, Sports Nutrition, and Pilates Conditioning Programs for Golfers Course (Online Course)
Integrative Fitness, Transformational Coaching, and Facilitating Fellowships Course (Online Course)
Power Training for Older Adults, The Relationship Between Heart Disease and Gender, and Working With Diabetic Clients Course (Online Course)

Customer Reviews

  • Be The First To Review This Product

Add Comment

 
9 + 7 =
Cancel

Categories

  • CECs
  • Conferences
    • IDEA Personal Trainer Institute™
    • IDEA World Fitness Convention™
    • Inner IDEA® Conference
  • Gear & Accessories
    • Gear
    • Accessories
  • IDEA Certificate Programs
  • IDEA Fitness Journal Quizzes
    • June 2013 IDEA Fitness Journal CEC/CEU
    • May 2013 IDEA Fitness Journal CEC/CEU
    • April 2013 IDEA Fitness Journal CEC/CEU
    • March 2013 IDEA Fitness Journal CEC/CEU
    • February 2013 IDEA Fitness Journal CEC/CEU
    • January 2013 IDEA Fitness Journal CEC/CEU
    • November-December 2012 IDEA Fitness Journal CEC/CEU
    • October 2012 IDEA Fitness Journal CEC/CEU
    • September 2012 IDEA Fitness Journal CEC/CEU
    • July-August 2012 IDEA Fitness Journal CEC/CEU
    • June 2012 IDEA Fitness Journal CEC/CEU
    • May 2012 IDEA Fitness Journal CEC/CEU
    • April 2012 IDEA Fitness Journal CEC/CEU
    • March 2012 IDEA Fitness Journal CEC/CEU
    • February 2012 IDEA Fitness Journal CEC/CEU
    • January 2012 IDEA Fitness Journal CEC/CEU
    • November-December 2011 IDEA Fitness Journal CEC/CEU
    • October 2011 IDEA Fitness Journal CEC/CEU
    • September 2011 IDEA Fitness Journal CEC/CEU
    • July-August 2011 IDEA Fitness Journal CEC/CEU
    • June 2011 IDEA Fitness Journal CEC/CEU
    • May 2011 IDEA Fitness Journal CEC/CEU
    • April 2011 IDEA Fitness Journal CEC/CEU
    • March 2011 IDEA Fitness Journal CEC/CEU
    • February 2011 IDEA Fitness Journal CEC/CEU
    • January 2011 IDEA Fitness Journal CEC/CEU
    • Bonus December 2010 IDEA Fitness Journal CEC/CEU
    • November-December 2010 IDEA Fitness Journal CEC/CEU
    • October 2010 IDEA Fitness Journal CEC/CEU
    • September 2010 IDEA Fitness Journal CEC/CEU
    • Bonus August 2010 IDEA Fitness Journal CEC/CEU
    • July-August 2010 IDEA Fitness Journal CEC/CEU
    • June 2010 IDEA Fitness Journal CEC/CEU
    • May 2010 IDEA Fitness Journal CEC/CEU
    • April 2010 IDEA Fitness Journal CEC/CEU
  • IDEA Session Videos
    • Sessions from 2013 IDEA Personal Trainer Institute™
    • Sessions from 2012 IDEA World Fitness Convention™
    • Sessions from 2012 IDEA Personal Trainer Institute™
    • Sessions from 2011 IDEA World Fitness Convention™
    • Sessions from 2011 IDEA Personal Trainer Institute™
    • Sessions from 2010 IDEA World Fitness Convention™
    • Sessions from 2010 IDEA Fitness Fusion Conference™
    • Sessions from 2010 IDEA Personal Trainer Institute™
    • Sessions from 2009 IDEA World Fitness Convention™
    • Sessions from 2009 IDEA Fitness Fusion Conference™
    • Sessions from 2009 IDEA Personal Trainer Institute™
  • IDEA Session Video Courses
    • 2013 IDEA Personal Trainer Session Video Courses
    • 2012 IDEA World Session Video Courses
    • 2012 IDEA Personal Trainer Session Video Courses
    • 2011 IDEA World Session Video Courses
    • 2011 IDEA Personal Trainer Session Video Courses
    • 2010 IDEA World Session Video Courses
    • 2010 IDEA Fitness Fusion Session Video Courses
    • 2010 IDEA Personal Trainer Session Video Courses
    • 2009 IDEA World Session Video Courses
  • Membership
    • Become a Member
    • Renew Your Membership
  • SALE
  • Top 30 CEC Quizzes
  • Top 20 Products
  • Hot Topic Packages

Topics

  • Business & Career Development
    • Business of Personal Training
    • Fitness Business and Staff Management
    • Health and Fitness Career Development
  • Core Training
  • Corrective Exercise and Assessment
    • Functional Anatomy
    • Low-Back Pain
    • Posture
  • Equipment Education
    • Kettlebell
    • TRX® Suspension Trainer
  • Exercise Programs
  • Group Fitness Exercise
    • Boot Camp
    • Pilates
  • Mind-Body-Spirit
    • Behavior Modification
    • Health and Wellness
    • Yoga
  • Nutrition & Weight Management
    • Nutrition
    • Weight Management
  • Personal Training
    • Partner Training
    • Small-Group Training
  • Program Design
    • Body Weight Training
    • Circuit Training
    • Cardio Programs
    • Endurance Programs
    • Interval Training
    • Metabolic Training
    • Power Training
    • Progression/Regression
    • Strength Training
  • Specific Populations
    • Chronic Health Conditions
    • Older Adult Fitness
    • Pre- and Post-Natal Programming
    • Special Popluation
    • Youth Fitness
    • Women's Health & Fitness
  • Sports Conditioning
  • Water Exercise
  • IDEA FitnessConnect
    • Find a Fitness Professional
    • Find a Personal Trainer
    • Find a Gym
    • Find a Class/Event
    • Fitness Success Stories
    • Fit Pro Blogs
    • FAQs
    • Get Listed
    • FitFeed
    • Media Information
  • Fitness Conferences
    • IDEA World Fitness Convention™
    • Inner IDEA® Conference
    • IDEA Personal Trainer Institute™ East
    • IDEA Personal Trainer Institute™ West
    • Apply to be a Presenter
    • Assistant/Work-Study Program
    • International Representative Program
    • IDEA Awards
  • Publications
    • Article Library
    • IDEA Fitness Journal
    • IDEA Trainer Success
    • IDEA Fitness Manager
    • IDEA Fit Tips
    • IDEA Food & Nutrition Tips
    • IDEA Pilates Today
    • Authors’ Guidelines
    • Republishing Policy
  • About IDEA
    • Contact Us
    • Press
    • History
    • Advertising & Exhibiting
    • Management
    • Careers with IDEA
    • IDEA Experts
    • Previous Award Winners
    • Joining Forces
  • Career Guide
    • Certifications & Trainings
    • IDEA Answers
    • Continuing Education
    • Liability Insurance
  • Membership
    • Become a Member
    • Renew My Membership
    • Log-in
Be Social: Find us on Facebook follow us on Twitter
Copyright © 2013 IDEA Health & Fitness Association. All rights reserved.
Terms & Conditions | Privacy Policy | Site Map