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IDEA's Business Boot Camp

by Nicki Anderson and Darren Jacobson

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Type: DVD

Item: C910287


With the proliferation of smaller clubs, more independent trainers and heavy competition from the bigger chains, there is a growing need for practical hands-on business education that will help the business owner, manager and entrepreneur grow a successful, healthy business. This 2-DVD set will delve into the finer aspects of business ownership, putting you in the lead, instead of “chasing the pack”.

This program will:
• Provide 20 easy-to-implement and cost-effective marketing ideas
• Teach you how to conduct your own market analysis to determine gaps and potential revenue streams
• Help you to identify your unique brand, attract your target market and create a buzz in your community
• Shed light on the impact of high-quality customer service, translating to greater customer retention

If you are:
• Currently a fitness business owner,
• Starting a personal training or fitness business, or
• A fitness manager looking to maximize your program’s potential“

This is a live recorded session from the 2009 IDEA Personal Trainer Institute™

By Nicki Anderson, Darren Jacobson

About the Author

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson has owned and operated the award-winning Reality Fitness, Inc. since 1991. She is the health and fitness columnist for Suburban Chicago Newspapers and Naperville Magazine, and has autho...

Darren Jacobson

Darren Jacobson IDEA Author/Presenter

Darren Jacobson is the innovator of the franchise personal training concept for Virgin Active South Africa, where he manages over 750 personal trainers in 88 health clubs. He holds a bachelor’s degr...

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