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How Valuable is Your Group Exercise Program?

by Bob Esquerre, MA

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Type: DVD

Item: C910172


The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

This is a live recorded session from the 2008 IDEA World Fitness Convention™.

By Bob Esquerre, MA

About the Author

Bob Esquerre, MA

Bob Esquerre, MA IDEA Author/Presenter

Bob Esquerre, MA, is a world-renowned fitness business planner, and a leading educator, personal trainer and indoor cycling instructor. He specializes in training managers and personal trainers and ha...

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