The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase overall value of group exercise to the business. Run a lean, mean and profitable group X machine!
This is a live recorded session from the 2008 IDEA World Fitness Convention™.
By Bob Esquerre, MA
Bob & Jolyn Esquerre are Business Solutions Consultants and Co-Owners of the Esquerre Fitness Group [EFG]. EFG, Known for Training Trainers, Training Group Exercise Instructors and Training Managers, has consistently pushed the envelope-of-excellence in challenging our industry to provide exceptional service to our members. Recognized as subject-matter-experts in personal training, program development, club branding, management development, customer relationship management and membership retention, Bob & Jolyn’s total focus is to create customized business solutions for their customers. Certifications: ACE, NASM and NSCA Education provider for: ACE, NASM and NSCA ... read more.