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Fitness Business Basics - CEC Course

by Derrick Wilburn, MBA

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Type: Online Course

Item: C910324CEC

Online Course
$64

Includes all course content in digital format

Members Save $10

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Description

Many fitness professionals find out the hard way that there's a lot more to starting a business than just running an ad in the local newspaper and raking in the clients. In addition, there is a vast difference between being an independent personal trainer and owning a business. This lecture examines some of the very basic, yet very critical—and often overlooked—elements that go into opening and running a successful enterprise.
By Derrick Wilburn, MBA

Available Course Credits

AASFP
0.20
ACSM
2.00
ACTION
0.20
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
ISSA
2.00
ISTA
0.20
NCCPT
0.20
NCEP
2.00
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
REPs UK
2.00
W.I.T.S.
2.00

Learning Objectives

  1. Name and understand the fundamental differences between the three basic business structures and different kinds of IRS tax filing status.
  2. Summarize the key differences between the sole proprietorship, partnership, LLC, S-Corp and C-Corp and describe which makes the most sense for the majority of small business owners.
  3. Identify each of the four quadrants of the "Cash Flow Quadrant."
  4. List and summarize the "5 Ps" of marketing.
  5. Identify important differences between growth through hiring employees and independent contractors and associated legal ramifications.
  6. List important financial relationships necessary for a business to run (and grow) smoothly.

Course Content

Fitness Business Basics
Video
C910324CEC
Test

About the Author

Derrick Wilburn, MBA

Derrick Wilburn, MBA IDEA Author/Presenter

Derrick Wilburn, MBA, is co-pioneering the nation’s first mobile fitness training licensing system and has co-authored a series of books that present a detailed path for fitness professionals to make the transition from club trainer to successful business entrepreneur. He is the founder of Wholly Fit and the Colorado Dance Machine, and is a partner in Achieve Fitness USA and Fundamental Fitness Products.

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  • Be the first to review

Online Course
$64

Includes all course content in digital format

Members Save $10

Also Available As

Includes lifetime access to a streaming video version.

Members Save $10

Includes unlimited access to over 600 videos.

Members Save $6