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Fitness Business Basics

by Derrick Wilburn, MBA

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Type: DVD

Item: C910324


Many fitness professionals find out the hard way that there's a lot more to starting a business than just running an ad in the local newspaper and raking in the clients. In addition, there is a vast difference between being an independent personal trainer and owning a business. This lecture examines some of the very basic, yet very critical—and often overlooked—elements that go into opening and running a successful enterprise.
By Derrick Wilburn, MBA

About the Author

Derrick Wilburn, MBA

Derrick Wilburn, MBA IDEA Author/Presenter

Derrick Wilburn, MBA, is co-pioneering the nation’s first mobile fitness training licensing system and has co-authored a series of books that present a detailed path for fitness professionals to make the transition from club trainer to successful business entrepreneur. He is the founder of Wholly Fit and the Colorado Dance Machine, and is a partner in Achieve Fitness USA and Fundamental Fitness Products.

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