Many fitness professionals find out the hard way that there's a lot more to starting a business than just running an ad in the local newspaper and raking in the clients. In addition, there is a vast difference between being an independent personal trainer and owning a business. This lecture examines some of the very basic, yet very critical—and often overlooked—elements that go into opening and running a successful enterprise.
By Derrick Wilburn, MBA
Derrick Wilburn, MBA, is co-pioneering the nation’s first mobile fitness training licensing system and has co-authored a series of books that present a detailed path for fitness professionals to make the transition from club trainer to successful business entrepreneur. He is the founder of Wholly Fit and the Colorado Dance Machine, and is a partner in Achieve Fitness USA and Fundamental Fitness Products. ... read more.