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Developing a 12-Month Marketing Plan for Fitness Directors

by Sherri McMillan, MS

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Type: DVD

Item: C910094


Do you always feel you’re frantically trying to come up with a marketing initiative that is easy to implement, effective, and worth the effort? If you’re like most managers, you’re continuously behind the 8-ball—rushing to finalize all the details of the next strategy that (hopefully) will entice clients to try out your services. Well, worry no more. Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.

Among the topics covered:
  • Setting up a strong foundation for success
  • Establishing a marketing plan/strategy
  • What a 12-month marketing plan should include
  • Developing your selling skills/exceeding customer expectations

By Sherri McMillan, MS

About the Author

Sherri McMillan, MS

Sherri McMillan, MS IDEA Author/Presenter

Sherri McMillan, MSc, is the co-owner of Northwest Personal Training and Northwest Women’s Fitness Club in Vancouver, Washington and Portland, Oregon. With a master’s degree in exercise physiology...

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