Hurry, 72 hours only! Over $125 off of a Certification in Applied Functional Science (CAFS) by the Gray Institute, with code GRAY25HB   Get Certified Now »

Member Discount: Inactive

Log in for member pricing

Developing a 12-Month Marketing Plan for Fitness Directors

by Sherri McMillan, MS

Be the first to review

Type: DVD

Item: C910094

Description

Do you always feel you’re frantically trying to come up with a marketing initiative that is easy to implement, effective, and worth the effort? If you’re like most managers, you’re continuously behind the 8-ball—rushing to finalize all the details of the next strategy that (hopefully) will entice clients to try out your services. Well, worry no more. Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.

Among the topics covered:
  • Setting up a strong foundation for success
  • Establishing a marketing plan/strategy
  • What a 12-month marketing plan should include
  • Developing your selling skills/exceeding customer expectations

By Sherri McMillan, MS

About the Author

Sherri McMillan, MS

Sherri McMillan, MS IDEA Author/Presenter

Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for over 20 years and has received numerous industry awards including 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, 1998 CanFitPro Fitness Presenter of the Year and 2005/2006 ACE Fitness Educator of the Year - Runner up. As a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs, she is a spokesperson for Nike, Twist Conditioning and PowerBar. She has presented hundreds of workshops to thousands of fitness leaders throughout Canada, Australia, New Zealand, Germany, England, Spain, South America, Asia and the U.S.A. She is the owner of Northwest Personal Training, two training studios in Portland OR and Vancouver WA that generated over $2,000,000 in revenues in 2009 and was awarded the 2006 BBB Business of the Year. www.nwFitnessEducation.com

Be the first to review

  • Be the first to review

DVD
$44
$13

Includes a shipped DVD.

Members Save $34

Also Available As

Includes lifetime access to a streaming video version.

Members Save $10

Includes unlimited access to over 600 videos.

Members Save $6