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Beyond a Website: Virtual Tools for Attracting Real-World Clients - CEC Course

by Amanda Vogel, MA

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Type: Online Course

Item: C910372CEC

Description

Gone are the days when all you needed to market yourself online was a website. Now there are virtually dozens of free ways to educate fitness consumers and fish for new prospects on the Web. You can even use cyberspace to strengthen relationships with the clients you see every day. Learn practical ideas for how and why user-friendly, social-media tools like Facebook, YouTube, blogs, micro-blogs, podcasts, forums and social networks can help you move forward in the fitness industry.
By Amanda Vogel, MA

Available Course Credits

AASFP
0.20
ACSM
2.00
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
NCCPT
0.20
NCEP
2.00
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
REPs UK
2.00
W.I.T.S.
2.00

Learning Objectives

  1. 1. Evaluate the benefits of using the Internet and social media to market a fitness business (beyond just having a website).
  2. 2. Identify the latest and most popular social media tools for marketing a fitness business, educating the public and strengthening ties with clients.
  3. 3. Explain, in general terms, how to use the most common social media tools, and for what purposes.
  4. 4. Name strategies for marketing a fitness business that are specific to the fastest-growing social networking sites: Twitter and Facebook.
  5. 5. Explain how to create an effective blog post and how to find suitable no-cost or low-cost images to post.
  6. 6. Define common terminology in social media, including micro-blog, tweet, DM, hashtag and SEO.

Course Content

Beyond a Website: Virtual Tools for Attracting Real-World Clients
Video
C910372CEC
Test

About the Author

Amanda Vogel, MA

Amanda Vogel, MA IDEA Author/Presenter

Amanda Vogel, MA, is a presenter, group exercise instructor and the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She writes for leading magazines, including IDEA, Women's Health, Prevention, and Oxygen, and has co-authored books on both yoga and postnatal fitness (Baby Boot Camp: The New Mom's 9-Minute Fitness Solution). With a master's degree in human kinetics, Amanda has worked in the fitness industry for more than 17 years, including time spent as a program director and vice president for a chain of all-women clubs in Vancouver, British Columbia. She manages social media accounts for major fitness companies, brands and public figures, including BOSU and Amy Dixon Fitness.

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Online Course
$64

Includes all course content in digital format

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