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Attract New Clients With Program Design Course

by Pete McCall, MS

1 Review

Type: Online Course

Item: C910435CEC

Description

As a dedicated fitness professional, you are always pursuing educational opportunities to enhance your knowledge, but can you use that information to attract and recruit new clients? In this course you will learn how to apply that knowledge to a business plan and market your services to attract new training clients.
By Pete McCall, MS

Available Course Credits

AASFP
0.20
ACSM
2.00
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
NCCPT
0.20
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
REPs UK
2.00
W.I.T.S.
2.00

Learning Objectives

  • Explain the purpose of a SWOT analysis and marketing strategy.
  • Perform a SWOT analysis to identify the strengths, weaknesses, opportunities and threats associated with a personal training business.
  • Create a marketing strategy based on the principles of exercise program design.
  • Understand methods to communicate more effectively during sales presentations to potential clients.
  • Identify the three different types of clients that a personal trainer can expect to work with during his or her career.
  • Describe the different types of goals that these training clients will have and how trainers can develop a marketing strategy to address client needs.

Course Content

Attract New Clients With Program DesignStreaming Video
Attract New Clients With Program DesignStreaming Video
C910435CECOnline Test

About the Author

Pete McCall, MS

Pete McCall, MS IDEA Author/Presenter

Fitness is all about having the energy and vitality to do what you want to do when you want to do it. Whether you want to add lean muscle mass, compete in an obstacle course race, earn that next pro contract or play with your kids (or grandkids) exercise can help you enjoy your life to the fullest and my role as a personal trainer is to help you achieve that potential. Host of the All About Fitness podcast, blogger (for a variety of fitness companies), public speaker and author. For the past number of years I've been an educator working for the largest personal training certifications: the American Council on Exercise (ACE) where I helped create a wide variety of education to support how fitness professionals work with their clients, and the National Academy of Sports Medicine (NASM) where I teach online courses for people preparing for the NASM personal trainer certification exam. I've had the opportunity to teach workshops to personal trainers around the world and have been quoted in numerous publications (NY Times, LA Times, Washington Post, Shape, SELF, etc...) but the bottom line is that I enjoy helping people change their lives and achieve their maximum potential through exercise. If your goal is to use exercise to enhance your life and you're in the San Diego area, then please contact me to learn how I can help support that objective.

0 Reviews

  • by Gail McGhie on Jun 22, 2016

    Loved it! I got a lot out of this seminar for selling programs and I will never sell discounted packages again.

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Online Course
$64

Includes all course content in digital format

Members Save $5

Also Available As

Includes lifetime access to a streaming video version.

Members Save $10

Includes unlimited access to over 600 videos.

Members Save $6