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50 Ways to Increase Your Older-Adult Market - CEC Course

by Presented by Terry Eckmann, PhD
SKU: C910367CEC
Format
Price
Member Price
Online Access
$64.95
$54.95
Add to Cart
Online Access + Shipped Course Content
$69.95
$59.95
Add to Cart

This course will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.

Available Course Credits

ACE
0.20
ACSM
2.00
NASM
0.20
NCCPT
0.20
NFPT
0.20
W.I.T.S.
2.00
view all

Learning Objectives

  1. Identify ten ways to market your older adult services through free media.
  2. Discuss ten ways to network with your medical community to promote your older adult program.
  3. Explore ten ways to take your show on the road to promote your older adult services on a shoestring budget.
  4. Understand 10+ key customer service issues that are necessary for marketing programs to older adults.
  5. Discuss five ways to collaborate with your community on older adult programs.
  6. List 10+ special events that you can use to market older adult programs.

Course Procedure

  1. Enroll in the course.
  2. View the course content.
  3. Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
  4. Print your certificate of completion.

Course Content

50 Ways to Increase Your Older-Adult MarketVideo
50 Ways to Increase Your Older-Adult MarketDVD(Shipped version only)
C910367CECTest

Terry Eckmann, PhD (IDEA Author/Presenter)

Terry Eckmann, PhD, is an associate professor at Minot State University and has over 25 years experi... moreTerry Eckmann, PhD, is an associate professor at Minot State University and has over 25 years experience in the fitness industry. She authored chapters for the ACSM personal training manual and health fitness management text. In addition, Terry is the recipient of the NDAHPERD 2007 University Teacher of the Year Award and the 2007 Minot State University Regents Award for Scholarship and Research.
Certification: ACE
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