Get a FREE Pass to the IDEA World Fitness & Nutrition Expo   Claim My FREE Expo Pass »

Member Discount: Inactive

Log in for member pricing

50 Ways to Increase Your Older-Adult Market - CEC Course

by Terry Eckmann, PhD

2 Ratings

Type: Online Course

Item: C910367CEC

Description

This course will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
By Terry Eckmann, PhD

Available Course Credits

AASFP
0.20
ACSM
2.00
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
NCCPT
0.20
NCEP
2.00
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
REPs UK
2.00
W.I.T.S.
2.00

Learning Objectives

  1. Identify ten ways to market your older adult services through free media.
  2. Discuss ten ways to network with your medical community to promote your older adult program.
  3. Explore ten ways to take your show on the road to promote your older adult services on a shoestring budget.
  4. Understand 10+ key customer service issues that are necessary for marketing programs to older adults.
  5. Discuss five ways to collaborate with your community on older adult programs.
  6. List 10+ special events that you can use to market older adult programs.

Course Content

50 Ways to Increase Your Older-Adult MarketVideo
C910367CECTest

About the Author

Terry Eckmann, PhD

Terry Eckmann, PhD IDEA Author/Presenter

Terry Eckmann, PhD, is a professor at Minot State University and has over 30 years experience in the fitness industry. She authored 101 Brain Boosters in May 2013 Terry contributed chapters for the ACSM personal training manual and health fitness management text. In addition, Terry is the recipient of theNDAPHERD 2008 Honors Award, NDAHPERD 2007 University Teacher of the Year Award and the 2007 Minot State University Regents Award for Scholarship and Research. Terry has been recognized by IDEA with the Make Fitness Happen Award. She was awarded Industry Enhancement Award by Club Industry. Terry was featured on ACSM's Industry Leader's series in 2011.

2 Reviews

5.0 out of 5 Stars

  • by brian haig on Apr 25, 2014

    There's too much information here... too much of great stuffs given out.

    Thank you. Amazing lists and information you shared!

    10 stars!!!

  • by Timothy Hetz on Mar 24, 2013

    A lot of great information. I'm going to continuously refer back to the slide show to keep it fresh in my mind. Thanks for the ideas and tips!

Online Course
$64

Includes all course content in digital format

Members Save $10

Also Available As

Includes lifetime access to a streaming video version.

Members Save $10

Includes unlimited access to over 600 videos.

Members Save $6