Course Expires 12/31/2009
Get continuing education credits while you learn about three current topics in fitness business. Learn how to target Hispanic consumers and why fitness professionals need to appeal to this burgeoning population of savvy consumers who are armed with considerable buying power. Discover how to masterfully manage a mind-body business with tips to help you find balance and keep your business flowing. Understand why as fitness professionals seek exciting ways to grow their business, franchising is making its mark in the industry.
Articles and the test from the November-December 2006 CEC Business Issue of IDEA Fitness Journal.
Available Course Credits
ACE
0.20
ACSM
2.00
NASM
0.30
Learning Objectives
- Describe the qualities and goals that a successful franchisor must possess.
- Identify the major benefits and challenges of expanding a fitness business through franchising.
- Discuss the general costs, legalities, rules and regulations involved in starting and maintaining a franchise.
- List the major benefits and considerations associated with buying a franchise.
- Distinguish between the processes of franchising and licensing a fitness business.
- Identify three medical conditions that are disproportionately prevalent in the Hispanic population.
- List four ways that health clubs can target the Hispanic population.
- Identify the states with the highest concentrations of Hispanics.
- Explain three strategies for marketing health club services and programs to the Hispanic community.
- Describe how at least one health club is successfully catering to the Hispanic population.
- Organize administrative and maintenance responsibilities so as to improve operations and financial control in a mind-body business.
- List the general criteria involved in hiring and training mind-body studio staff.
- Discuss how to prepare for potential liability issues and how to efficiently manage risks in a mind-body business.
- Develop a basic marketing plan for a mind-body studio.
- Differentiate your mind-body business using marketing resources and tools.
Course Procedure
- Enroll in the course.
- View the course content.
- Take the test. (You must score 80% to pass. If you do not pass, you may retake the test.)
- Print your certificate of completion.
Course Content
| The Right Market at The Right Time: Targeting Hispanic Consumers | Article | |
| Finding Balance and Success | Article | |
| Franchising Your Fitness Business | Article | |
| CIFJ1106 | Test |
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