This video is for program managers, directors and business owners. Discover how you can differentiate your enterprise from similar businesses/programs in your area. Get tips on how to spice up your existing programs and fire up your members (and staff) by launching new ones. You will walk away from this session with 10 programs that you can implement right away.
By Laurie Cingle, MEd
Laurie Cingle, MEd, is a fitness business success coach and club consultant. She specializes in creating successful club program champions, developing non-dues revenue profit centers (especially personal training and weight management), establishing club market differentiation and designing programs that result in profit and retention. Laurie is the recipient of the IHRSA Fitness Director of the Year award and has led highly successful clubs to break industry records and set them on a path for long-term success in programming. Certifications: ACSM and NASM ... read more.