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Boost Business: Know Why People Join a Fitness facility

The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class sched...

2015 IDEA Award Recipients: Congratulations!

Today’s fitness professionals know the importance of taking a holistic approach to health and wellness. It’s not enough to count...

Seven Reasons People Join a Fitness Facility, Part Two

Fitness facility owners and managers often focus on what they offer instead of why they offer it. In the first part of this series about why...

How to Help Employees Get Through Personal Crises

One Saturday afternoon, Bill Sonnemaker, MS, 2007 IDEA Personal Trainer of the Year, watched a newly hired personal trainer lead a group of new members on a tour of Atlanta-based Catalyst Fitness. Son...

Lessons From the Trenches, Part Three: How to Become a Better Leader

Every day, leaders are faced with new challenges and learning opportunities. Good leaders don’t simply sit back and assume the positio...

How to Make the Most of Internships

Internships are a fact of life in the fitness industry. All major degree programs related to fitness or exercise science require that studen...

Fitness Leaders Transforming Lives

We are just home from a remarkable week at the 2015 IDEA World Fitness Convention™! There is absolutely nothing more energizing than s...

Farmhand Fitness Among the Trilliums

Praise for IDEA Personal Trainer Institute™ East Thank you for the great article “Sample Class: Farmhand Fitness,...

Lifestyle Medicine Is a “Team Sport”

Edward Phillips, MD, is the founder and director of the Institute of Lifestyle Medicine (ILM) and assistant professor of physical medicine and rehabilitation at Harvard Medical School. A fellow of t...

Adding Apps,Wearables and Tracking Devices to Your Fitness Services

Fitness pros and brands expect the industry to shift toward using a lot more technology than we’ve seen so far. While it’s easy ...

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