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Boost Business: Know Why People Join a Fitness facility

The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class sched...

Pleaser, Queen Bee, Sidekick: Handling Class Cliques

High school may have felt like the toughest time in your life. Navigating the social cliques was mentally draining and often confusing. Afte...

Mapping Emotions in the Body

Have you ever felt a shiver go down your spine as a scary thought flashed through your mind? Or have you been so angry that you clenched you...

Stability Ball Starts

Instructors tend to spend most of their creativity on the main body of the workout and forget to choreograph an equally inspiring warm-up. I...

2015 IDEA Award Recipients: Congratulations!

Today’s fitness professionals know the importance of taking a holistic approach to health and wellness. It’s not enough to count...

Can Barefoot Running Prevent Injury?

There’s plenty of discussion about whether barefoot running helps runners or harms them. A new report suggests that females may benefi...

Improving Athletic Performance With Barre-Based, Ballet-Inspired Training

Let’s face it, some clients may be a little scared when they hear the word “ballet,” but what they don’t know are th...

Concrete Strategies for Peak Performance

Why is it that athletes and fitness enthusiasts with the same physical strength, technical skills, equipment and nutrition perform different...

Pilates Success: Repetition Is Key

Have clients asked you, “How many times a week should I do Pilates?” You may have answered, “It depends.” Many thing...

Sample External Cues

If you're not getting through to clients, it's tempting to conclude that they are simply not paying attention. Yet extensive research on tra...

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