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To Succeed, Find Your Niche

The year was 1994, and I was fresh out of school. I was a former captain of my college track team who loved speed training, and my goal was ...

7 Ways to Win New Members

As the midyear lag sets in, many fitness managers and owners search for fresh ideas to attract new members. In fact, it’s a business imperative: According to the International Health, Racquet & ...

Is Soy Good for Men’s Health?

Men, we’ve got some good news for you: science shows that soyfoods are not only safe, they are a good source of quality protein to fue...

Letter from Scott Goudeseune

Dear ACE Family, I love the month of September, but it always seems to catch me off guard. Just as I’m getting used to the long summe...

A Best Way to Improve Functional Strength?

A popular goal among weightlifters and exercise enthusiasts is to improve functional strength training—that is, to produce higher-qual...

"How do you handle a client who comes in sick or with an obvious medical condition?"

I ask the client to obtain a medical clearance from a doctor before we can train. I explain that this is precautionary for his or her own he...

The Simple Truth of Complex Science

The genetic tests that are now available to the general public seem like something from the future. To some people, the results of these te...

Online Booking Helps Trainers Maximize Their Business

A recent survey of nearly 1,000 health and wellness professionals, including fitness trainers, provided an enlightening look at both their f...

The Cost of Fitness

According to the Physical Activity Council’s 2016 Participation Report, engagement in sports, fitness and related activities increased in 2015, with 56% of the U.S. population aged 6 and ...

The Caffeine Buzz That Keeps on Giving

Those unsettling espresso jitters may soon be a thing of the past. Scientists at Nestlé Research Center in Lausanne, Switzerland, are...

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