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Creating a Name and Logo

by Amanda Vogel, MA
Personal Trainer Entrepreneur: Help your business succeed with a name and logo that will strike a chord with clients.
... Mill Creek, Washington. (Hire an attorney and/or visit www.uspto.gov to search for previous trademark registrations.) While ...
Core Fitnesswe can do this.Flip through this issue of IDEA Fitness Journal and you’ll be exposed to a wide variety of fitness business names and logos, each one telling a “story” about the company it represents. What would you like your business name and logo to convey about you? If you’re gearing up to create a name and logo for the first time, or you’re revamping what you’ve already got, this article is for you.
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Taking a New Product to Market

by Chalene Johnson & Aileen Sheron
These entrepreneurs share their 5 critical steps for a successful product launch.
... You can conduct an online trademark search for free at www.uspto.gov/main/trademarks.htm. At www.networksolutions.com , you can ...
Some of you may already have a clearly formed concept of a particular product or service you want to market. Others may wish to create something but feel unsure how to zero in on a particular product. Regardless of where you are today, taking the time to honestly complete the following statements can help you figure out where you want to be tomorrow. 1. The things I am most passionate about are _______. 2. I am very knowledgeable on the topic(s) of _______ . 3. What really gets me excited is _______.
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