Women Rule Fitness
Ever wonder if there is a gender divide among fitness participants? Wonder no more. A recent report by the Sporting Goods Manufacturers Association (SGMA) confirmed what IDEA members shared with us in the 2008 IDEA Programs & Equipment Survey: women dominate the fitness setting. According to SGMA, “women represent more than half of participants” in 18 out of 27 activities measured. The IDEA Fitness Programs & Equipment Survey determined that 66% of facility members or clients are women. The Health Club Trend Report, compiled by the International Health, Racquet & Sportsclub Association and American Sports Data Inc., also corroborates the SGMA findings, noting that “women account for 54% of regular exercisers at clubs.” With such strong data, what can you do to attract—and retain—female members and clients?
“Creating a club environment catered to women isn’t much different than catering to men,” states Julian Varela, IDEA member and co-owner of Equilibrium Fitness for Women in San Luis Obispo, California. “The emphasis for us is to pay more attention to the detail, mindset and comforts of women. We try to put as much attention into the appearance, feel and smell of the facility as we [put into] our equipment.” Varela also offers the following tips for creating a female-friendly facility:
- Create a home away from home with warm décor and comfortable furniture.
- Pay careful attention to the temperature of the club; lower temperatures may help reduce the incidence of hot flashes in some menopausal women.
- Make sure the club always smells pleasant. Use essential oils whenever possible.
For the latest research, statistics, sample classes, and more, "Like" IDEA on Facebook here.
© 2009 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.
|Extreme Interval Training
In this course you'll learn goal-focused intervals and over 50 dynamic exercises and drills to create extensive and intensive training formats.
|Cut to the Core
This is a raw, unedited video filmed live at the 2009 IDEA World Fitness Convention™. Cut to the Core is packed full of core-focused exercises that aim to improve the way you look, feel and live.
|September 2011 IDEA Fitness Journal Quiz 4: Plyometric Training
This continuing education quiz is an in-depth look at plyometric training. Plyometric exercises—jumping, bounding, hopping, arm pushing, and catching and throwing weighted objects such as machine balls—are movements that involve rapid eccentric and concentric muscle actions.