Whoa Willpower in the Face of Big Portions, Cheap Food

Dec 20, 2011

By next month, New Year’s resolutions about healthy eating will likely already be waning. But it’s no wonder, according to an article by two Cornell University researchers. They’ve found that even those with the best intentions can be derailed daily by environmental cues that subconsciously erode willpower. Such cues are significantly impacting the obesity epidemic in the U.S., the authors suggest.

The article concludes that the throw-down between willpower, on the one hand, and cheap food and big portions, on the other, is a mismatch. David Levitsky, PhD, professor of nutritional science and psychology, and graduate student Carly Pacanowski studied hundreds of articles on eating behavior. They found that environmental factors such as cheap food, big portions, ease of access to unhealthy food and lack of healthy food in deprived areas collectively represent forces over which individuals have little control.

Daily weight monitoring can counter these unhelpful influences and heighten awareness of unconscious eating, says the article. The authors also suggest that the government should play a role in combating the obesity epidemic by subsidizing fruits and vegetables and making low-calorie foods cheaper. The article, "Free Will and the Obesity Epidemic," will be published in an upcoming print edition of the journal Public Health Nutrition.

IDEA Food and Nutrition Tips, Volume 1, Issue 1

© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.


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  • Jeannie Sands

    Whatever happened to personal responsibility? The government can't fix everything. If someone genuinely needs help then they should receive it. The majority of people don't choose junk food because it is cheaper; they choose it because it tastes good.
    Commented Jan 06, 2012

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