What’s Your Pilates Brand?

by: Stephanie Vlach

Career

Learn how to set yourself apart and make a name for your unique teaching style.

Brands are very powerful. Pilates, like Starbucks, is a strong brand that can bring certain thoughts and images to mind in your potential customers. They may think of core strength, strong posture or the reformer; they might even think Pilates is too hard.

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IDEA Pilates Today, Volume 5, Issue 2

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Stephanie Vlach IDEA Author/Presenter

Stephanie Vlach, MS, is a certified fitness professional with extensive industry experience. Over the past 18 years, she has built a diverse resume that includes various roles at the corporate, club, ...