What Trends Are Driving Personal Training?

by Jan Schroeder, PhD and Ayla Donlin, MS on Aug 18, 2011

Find out with this data from the 2011 IDEA Personal Training Programs & Equipment Trends report.

Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy? This survey, specific to personal trainers, is a bellwether of what you can expect and plan for in the coming year.

Nearly 700 IDEA personal trainer members—mostly independent, small business entrepreneurs—completed the 2011 survey. Read on to discover what they are seeing in their day-to-day operations, why they are making certain decisions about programming and equipment and how they are positioning themselves for 2012 and beyond.

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About the Authors

Jan Schroeder, PhD

Jan Schroeder, PhD IDEA Author/Presenter

Jan Schroeder, PhD, is a professor of kinesiology, specializing in fitness, at California State University, Long Beach. Dr. Schroeder has authored over 40 research and applied science articles in the area of exercise physiology and fitness and presents regularly at national and international conferences. In addition, Jan is a certified group exercise instructor and teaches in the private and academic sector. Certifications: AFAA

Ayla Donlin, MS

Ayla Donlin, MS IDEA Author/Presenter